Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign

The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday

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Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign

This article was posted by Tech Reporter Mike Wendland. It has been archieved under social media.

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