Online Video Continues Steady Growth Streak [STATS]

Online video viewing is more ubiquitous than ever. According to comScore , in the month of December 178 million people watched 33.2 billion videos , with the average viewer watching 187 videos per month in the U.S. The astronomical numbers for December mean that viewers tuned into two billion more videos than in November , and that, as expected, a majority — nearly 40% — of those videos were YouTube videos, with Hulu still coming in a very distant second place and accounting for 3% of video views. What’s most interesting to us is that while these video-viewing numbers are giant, we’re not seeing too much fluctuation as to where online denizens are consuming this video content. Month-to-month Google’s YouTube maintains its commanding lead, while everyone else battles it out for a marginal piece of the video pie. The month-to-month data clearly points to the fact that watching videos online is a trend that will continue to gain momentum, meaning that we can expect to see a few billion more videos added to next month’s total.

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Online Video Continues Steady Growth Streak [STATS]