Is black the new green?

There’s a controversial online movement to get Internet developers to design their Web sites with black backgrounds instead of white or light colors. The rationale is that a black background with white or contrasting text uses markedly less energy than conventional black text on white background designs.
That’s the subject of my NBC-TV report ths week.
Take Blackle… which offers sort of a reverse image of Google. It claims to save massive amounts of energy…and that the real Google… if it used a black background… would use 750 million fewer watt hours of energy a year.
Since Blackle went online a few months ago, a host of similar sites have cropped up, all claiming that the black backgrounds they use require less energy on the older CRT (Cathode Ray Tube) monitors that are still in use.
But here’s the issue…Most newer monitors today are LCD (Liquid Crystal Display) flat screens and are much more energy efficient. And because they use a backlight that is always on, it makes little difference what color the screen is.
That’s what the real Google says, that this whole black is green movement is not very effective because only about 20-25 percent of the monitors in use today are of the old energy-hogging type.
But tell that to the Net’s greenies who claim that even if the energy savings are small, they all add up and every time we use less energy, the better it is.
One thing all the experts agree on is perhaps the best way to save tech energy is to turn off computers and monitors when not in use. And don’t forget to power down printers, too.

3 Responses to “Is black the new green?”

  1. Ken Says:

    Here’s a better reason to change the web colors: there’s a percentage of us who are color-blind or color-deficient. The use of light backgrounds with anything other than dark fonts or logos makes it difficult to read or follow the links. I absolutely hate the use of pastel fonts… can’t see ‘em.

  2. Laura Bergells Says:

    PowerPoint and TV tend to use dark backgrounds with light writing. Is “black on white” just a holdover from the print world?

    It seems that light on dark is easier to read in electronic media.

  3. BLACK GOOGLE Says:

    google black web2.0 http://gBlack.02d.pl

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