GoDaddy’s dumb Super Bowl ad
February 8, 2005 by Mike Wendland
The Super Bowl ad of Internet hosting company GoDaddy may have cost $5 million but it was really cheap. I’m sure it was meant to get people talking. But it was so lame and stupidly tawdry that even middle school boys wouldn’t find it funny. Few impressed by GoDaddy ad.
Good taste aside, I am sure the ad accomplished its goals, which were to get the godaddy name out there– most will forget why they know it in the coming months, but will unconsciously have a higher response rate to the name when they see regular ads in the future.
By the way, it wasn’t really a $5 million ad– according to the CEO of godaddy (http://www.bobparsons.com/), the ad cost $2.4 million per run (once) and about $1 million to produce. Since Fox missed their contractually obligated agreement to run the ad again after the two-minute warning, they might find their butts in court, or at least refunding the complete cost to godaddy of running the ad.
Godaddy could argue that they have suffered damages from not getting the exposure they contracted for, and it turned out to be a close game with lots of viewers remaining to the end.
The real point is, Fox and the NFL had a chance to reject the ad before it even ran once. Once they had accepted it, they should have fulfilled their contract. Business decisions are made on the basis of these contractual expectations.
T
Yeah, that chick was butt ugly too!
I think that everyone is making to big of a deal about all this stuff. The part with the old man on oxygen was priceless. What’s the world coming to when we spend more time worrying about commercials then the stuff that really should matter.
I moved my domain over to them from geocities about 2 years ago, but other then my friend telling me about it, I had never heard of them. When we saw the commercial during the game everyone at the party was talking about and more was talked about what they did then what the girl was doing, though there weren’t too many complaints about that except from the woman. They are a good registrar and I’m sure that their other services are just as good, I just haven’t used them.