The Apple Polishers
October 14, 2005 by Mike Wendland
Jack Shafer has a serious issue with media coverage of Apple. The Apple Polishers - Explaining the press corps’ crush on Steve Jobs and company. Here’s a sample quote:
Although staffed by dorks and drizzlerods, Apple projects itself and its products as the embodiment of style and cool. The population of Apple’s parallel universe? A paltry 1.8 percent of PCs worldwide.
One way to get noticed is to stir the tech pot with Apple bashing and old Jack sure does that with this well-written but seriously snarky piece.
Seriously “snarky”? Sadly, he’s right about a lot of his assessments. I love the Mac platform, having switched over 5 years ago, but the fact remains that Apple (we) haven’t done a very good job at convincing others that we have a better platform, and the fact also remains that Apple has it’s share of flops, even recently, yet every time Jobs makes a pronouncement, we have to clean the floor from all the drool we leave behind.
Now he needs to do an article about the Windows lemmings being led to the sea of mediocrity. The Mac has always been better, but you wouldn’t have known it from the press from the last 10-15 years. Apple makes very cool products, that are also very functional. The Microsoft camp ugly, semi-functional appliances, and that is why no one pays the attention to that stuff like they do Apple.