Streaming media delivers a lot more choice and flexibility when it comes to consuming content, but it’s also creating a ton of media hype and confusion. So says Dan Rayburn, executive vice president of StreamingMedia.com and principal analyst at Frost & Sullivan, on this week’s PC Mike Podcast. “The thing we’re seeing in the market is that consumers have more choice and more flexibility with how they want to watch their content,” Rayburn says. “That being said, it’s still a very fragmented market.” Rayburn says the availability of so many devices (Google Chromecast vs. Roku, for example), each seemingly delivering different kinds of content and services like Netflix – not…