Ever since becoming the company to make the most money ever during a three-month period, everyone’s been talking Apple. But here’s the thing: A lot of the discussion has been centered on Wall Street as opposed to the view from Main Street – what Apple’s success as a business means to the consumers who actually buy Apple products and services. That’s exactly what we talk about during this episode of the PC Mike Techcast with our special guest, Paul Sweeting, lead analyst at Gigaom Research and founder of Concurrent Media Strategies, a Washington, D.C.-based consulting and editorial services firm specializing in digital media technology and policy issues. “Apple needs to make big, category-defining, or…